Ben Roy

My last entry I was talking about my first broadcast on Ustream. There was one other story I wanted to share. As soon as we started the stream up I posted the URL on Twitter and at least one of my followers (who was in the room at the time) immediately retweeted it. We also sent a few emails out within the company to people that might be interested.

We had 10 or 15 people watching the stream within just a couple of minutes. I was playing around with some of the other features and noticed that the chat wasn't working. I tried this and that but couldn't figure it out, so I jumped on Twitter and asked if anyone might know why I was having trouble getting chat to work on Ustream.

I got an answer back within 2 minutes from someone whose name I didn't recognize. I asked the other Twitter user in the room if it was one of his followers and he also didn't recognize the name. There was too much going on to worry about it at the time, but later that night I did a little research and realized that the person in question was a tech at Ustream.

He had an alert set up on Twitter for the word 'Ustream' and had jumped on immediately to respond to my question. Wow, talk about impact! Seems to me there should be opportunity all over the place for individuals and organization alike to leverage this. As I start to release products I'll be setting up a few alerts of my own to keep tabs on things.